Friday, August 3, 2007

Monetizing your Website


There are several ways of earning money from your website, off the Internet. You could display PPC(Pay per Click) ads on your site and whenever some one clicks them, you get paid! The payment can vary dramatically. You can get 5 cents or 5 dollars for a single click. One such program is Text Link Ads, which allows you to display ads on your website. They have a huge collection of products you can choose to promote on your website.
Then there is Google Adsense, which is probably the largest PPC network in the web-o-sphere. They also have a PPA program, which has many choices to choose from. And best of all, they do not have very strict requirements that sites have to confirm to. They accept almost about anyone. Good for beginners!


Then you could also display PPM(Pay per thousand) ads on your website. With this type, you get paid whenever there are a thousand page impressions of your pages. The payment here can vary too, but in general it is low.


Then there are PPA(Pay per Action) ads. These are relatively new on the stage. They work like this: you refer(through your website) someone to the advertiser's product page. If that visitor does a pre-defined action on the advertiser's site (such as buy a product, sign up for services, etc), you get paid. These type of ads are usually difficult to convert but they usually are high paying.>


You might also have heard the term Affiliate Programs. These are programs you can join. You then promote the advertiser's product on your page and refer the visitor to the advertiser. The visitor(hopefully) then buys something from the advertiser and you get a commission from the total earning of the advertiser(from that single sale). These are similar to PPA ads.


So, which programs do I recommend?


Firstly, there is Google Adsense, which is simply GREAT for beginners! They do not have strict site requirements(like links, Page Pank, etc)and they accept almost everyone! They have a PPC program and a PPA program Their PPC ads are highly targeted and match your page's content almost always. Their PPA or referral program has many products you can choose from. Again, perfect for beginners!


Then there is Text Link Ads. This too is good. It too has a lot of products that you can choose from. But your site has to pass some requirements to enter their program. Read about the requirements on their site. They have an easy to understand interface and as I said, lot's of products to choose from to promote.
Text Link Ads


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