SE Rank Poor?

Yeah, is your google, or any other search engine rank poor? Maybe because of several reasons.

Do you have enough content on your website? A personal website or any website having only 1-10 pages has little chance of getting a good rank. You've got to have 15+ pages to increase your chances of a better ranking. And, those pages must have meaningful and useful and more importantly, relevant content. Suppose you have a website on dogs. You could write about dog food, and that would increase the number of pages in your website and your chances of a better ranking. But, if you start writing about cats(!!), it would be worthless, because it is not related to dogs in any way(However, if you have a site on pets, you can write about cats as cats are also pets).

The second thing to take into consideration is the amount of authoritative or relevant links to your site coming from good and expert websites. Google(and other search engines) will most probably ignore you if it sees that no expert websites relevant to your content are linking to you. But if it sees that an expert site www.dogs.com has linked to you, it thinks that since an expert website has linked to you, your website must have something good in it too, and then it accepts you.

You must have heard many times about how keywords should be used on your pages. Most people use them, but they do not target them correctly. I mean to say that they do not have enough useful and relevant content to target the keywords effectively. It is true that many search engines (including Google), look for keywords in a page and relevant content targeting those keywords, but if they cannot find it, it would be useless including you in the search results. You might be there in the results, but probably deep down in the 50th or so page!

Now go and act upon the advice you read just now, and after some time(it DOES TAKE TIME!) you'll see an increase in traffic and popularity! Go!